Western culture seems to condition us to feel fundamentally unworthy. Perhaps that is what prepares us to be good, little consumers - ever searching for the thing that will finally mask our supposed flaws or prove our worthiness.
Our task, as an adult, is to examine and question our basic assumptions about ourself and refuse to get caught in self-denial, self-criticism, even self-hate. (BTW, manifestations of self-hate can be quite subtle.)
What would your life be like if you refused to allow harsh judgments about yourself to run rampant in your mind? Imagine the relief - the freedom to be, to give and to receive.
It seems to be a fundamental internal law that feelings of guilt or unworthiness demand punishment. If you believe you are flawed or guilty in some way, you will find ways to fulfill the "requirement" to punish yourself. Could it be that you find ways to deny, procrastinate or prevent your own good in order to punish yourself for being guilty of having normal human flaws? Remember, implicit in most advertising encouraging us to consume is the message that we are not good enough as we are. Why not declare yourself acceptable, lovable, and worthy regardless of any human flaws and frailties? (We all have them!) What is it that old song says - "try a little tenderness" - how about on yourself? It's time.